Fierce Females: Pamela


What is it that empowers you most?
Confidence. Don’t get me wrong – I don’t claim to have a lot of it by any means but I have learned after a lot of years of not feeling confident, that you truly can fake it till you make it. If I’m feeling negative about myself of my abilities, I make a conscious effort to tell myself that I can, I am good enough and I will.

What is it that you love most about yourself?
I love that I can make people feel good. I pride myself on being a good friend and a good hostess. There’s nothing better than having a friend over when she’s having a bad day and being able to make her feel better with a glass of wine and a few snacks. I love making people laugh and smile and I love that I can do that, even if it might just be because I’m a goof and people seem to like it.

What makes you feel most beautiful?
I feel the most beautiful when I feel healthy. Exercising and eating healthy and just taking care of myself overall just makes me feel good and in turn, makes me feel beautiful!

Who is your biggest role model and why?
Definitely my mom. I am watching my mom go through the hardest time in her life right now and every day I am amazed by her. Her positivity, and her ability to be joyful continue to inspire me every day. She’s an amazingly strong woman and always has been. Aside from the fact that she has had a successful career working for IBM, MLCC and now HP, she has always put her kids first. I only hope to be the kind of mother and person she is some day.

Who are your favourite cultural heroines and why?
I think Mindy Kaling is pretty damn heroic. She has broken so many barriers and done it all with humour and by staying true to herself. Not only is she a part of an underrepresented minority in entertainment but she’s a real, live woman and she owns it. I encourage everyone to read her book, Is Everyone Hanging Out Without Me? (And Other Concerns). It’s funny and so wonderfully Mindy.

I also really, really love Taylor Swift more than I like to admit. As someone who works in social media especially, I’m fascinated by her use of the social platforms to interact with her fans. Social media truly allows us to communicate in a way we never have; before social media, celebrities could have NEVER communicated directly with their fans like she does. She’s so nice, humble and truly appreciative of her fans – the people who got her to where she is now. Check out what Taylor Swift did for a few of her fans for Christmas or as it was called, “Swiftmas”.


“My biggest life goal is to look back on my life and know that I did all the things I wanted to do”


If you could pick one fictional female character to be for a day who would it be and why?
Does Kim Kardashian count as a fictional female character? I’d just like to get a glimpse into what it’s like to be famous for being famous. Plus, I want access to her wardrobe and I want to see what it’s like to be part of that crazy family, Bruce Jenner aside.

What is your biggest life goal?
I want to live a completely and totally fulfilled life. I want to travel, become accomplished in my career and become a mother someday. My biggest life goal is to look back on my life and know that I did all the things I wanted to do, know that I took chances and pushed myself out of my comfort zone.

What is your biggest accomplishment?
I would have to say finishing CreComm (Creative Communications program at Red River College), working really hard for a few years and then landing my dream job at Great-West Life. Anyone who’s been through the program knows that before you start CreComm, former students and instructors tell you about all the things you’ll be doing. Things like, completing a project that is so huge, it takes almost a year to complete, performing stand-up comedy and doing a live-hit on camera. These are things that I said, no way, there’s no WAY I’m doing any of that. And yet, here I am. I did them and they helped me get to where I am today.

What is your favourite quote?
I love Dr. Suess quotes and it’s hard to pick just one but if I had to, I’d pick this one:

“Be who you are and say what you feel. Because those who mind don’t matter and those who matter don’t mind” – Dr. Suess

If you could tell your 12 year old self one thing what would it be?
I would tell myself the same thing I tell myself every day now. I would tell myself, you are good. You can do anything and you don’t ever have to compare yourself to others. I struggled a lot with confidence and self-worth growing up and I think it held me back from realizing my full potential, especially in school.

What does feminism mean to you?
The understanding that gender inequality is deeply rooted in our society – recognizing this inequality and fighting against it is what feminism means to me. Almost every stigma, societal norm and media message we consume are deeply rooted in gender inequality or marginalizing of women and minorities. I’m a feminist because I believe it’s NECESSARY to recognize, acknowledge and then teach our children that that’s all it is, that these messages and understandings aren’t TRUTHS, but simply constructs created by the oppressors.

Pamela is a Senior Communications Specialist in Winnipeg, Canada
Connect with Pamela: Twitter

Fierce Females: Pamela

10 Social Media Tips from a Newbie

The Creative Communications program taught me so much about social media and I’ve had the opportunity to use those skills in a working environment over the last few months. I have been so lucky to work at Manitoba Theatre Centre in the marketing department and I’ve been very involved in social media for MTC. Over the next couple of months I am working under the title of Social Media Coordinator for the Winnipeg Fringe Theatre Festival.

I have had success and a few mistakes along the way but the important part is being proud of your successes and learning from your mistakes. I have listed 10 Social Media Tips (and hints) for Facebook and Twitter below, I hope it’s helpful.

  1. Search for yourself: Creating an account isn’t much use if no one can find you so search for yourself to make sure your profile is visible.
  2. Interact: Social media is about two-way dialogue so interact with those you follow and those who follow and interact with you.
  3. Character limit: The Twitter character limit is 140, but 125 is ideal. It allows room for a retweet and a comment.
  4. Public replies: When you are conversing with one or more individuals via Twitter the conversation is only visible to those following all parties. If you would like all your followers to be able to view all of your interactions just place a period directly in front of the @ symbol. This tricks Twitter into thinking it is not a reply and therefore everyone following you can view it. (ex. “.@bmay4real”)
  5. Retweet: Retweeting valuable tweets is a form of interaction and it keeps you active with those you follow. Those you retweet are likely to check out your profile and maybe retweet you.
  6. Don’t spam: Limit your daily tweets, and try to make them visual and/or valuable to your audience. Tweet maximum of once an hour (that is only, I repeat ONLY if you have valuable information) more than that and unfollows are likely in your future. Facebook posts are not as easily lost in a newsfeed so post a maximum of 3 times daily.
  7. Use relevant hashtags: Hashtags allow everyone using that same hashtag to have their tweets show up in one place. When the hashtag is clicked on your tweet will show up in that hashtag feed. If a trending hashtag is relevant to something you are promoting or talking about use the hashtag and it could give whatever you are promoting and/or talking about more exposure. Also if you are trying to promote something using a hashtag in all of your promotional tweets and get others to do the same, it will create buzz around your promotion if you can get it trending.
  8. Tag people/organizations relevant to your post: When making a blog post or a promotional post on Facebook or Twitter remember to tag the relevant parties. If you are promoting a blog post about your favourite blogger remember to tag @bmay4real on Twitter and @Brittany May on Facebook so they will get notified of your post. This worked for me when I tagged Cathy Marie Buchanan, author of The Painted Girls, when tweeting about my blog post “Books: The Painted Girls” she read my post and even left a comment on my blog. It pays to tag.
  9. Different platforms, different messages: If you are on both Facebook and Twitter make sure each post has the same messaging but says it in a different way. Your Facebook likers and Twitter followers are different audiences so cater your messaging to each platform. Chances are many people follow you on both platforms and they won’t want to read the exact same message twice so get creative.
  10. Creative messaging: On Twitter you have 140 characters (or 125 as said above) to get your message across, you can attach images, videos or articles but they only show up as links in a Twitter feed so your language has to have a hook to get readers to click. Facebook is much more visual because photos show up right in the feed, you can view videos right in the post and with links you are able to choose a thumbnail image. On Facebook you can use more words if you have to but if you can say it with a picture that’s best.

Learned this one the hard way… A few times. People are more likely to read and respond to a grammatically correct and well written tweet with correct spelling. Check before you Tweet!

10 Social Media Tips from a Newbie